Sky is the only 24 hour channel specifically catering for the arts, so this idea of all day and night could be incorporated into the sting.
finding programmes to compare to Sky Arts was actually quite hard, theres really no other UK channel that has a comprehensive amount of programmes specifically to do with the arts. I think this is a key aspect and something to exploit in the sting maybe
I think it just needs to branch out and try and attract more people, a good sting could do that, as it could be broadcast on one of the main sky channels to try and entice people to watch it.
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